Big Data To Translate To Big Sales In 2013

A group of experts have made predictions that point to the fact that Big Data will translate to big sales this year. According to Shashi Upadhyay, the CEO of Lattice Engines, Big Data's next frontier is sales and marketing. He sees the massive volume of data available to businesses today as an opportunity to make big sales based on insights gleaned from huge data analysis. Here's a summary of what was predicted:

1. Businesses will go beyond leveraging internal data to improve their sales and marketing. They will incorporate external data that will help them reach better conclusions on the best prospects and customers to target.

2. More professionals in sales and marketing will come to rely on insights gained from Big Data analysis. Many will start out small but spread the practice across board as their confidence in the process (machine-driven predictions) increases.

Find out the other predictions here...