Can you imagine what would become of Facebook if all its users decide NOT to add new content or take any actions on their site for a while? What about Google: Would it survive if people refuse to use its search engine?
These represent two of the biggest organizations that are in the forefront of Big Data implementation. The truth is that they are probably a decade or so ahead of other “innovative” companies. But look at their business models: They depend on their users to generate content and activities that help their algorithms rank better sites higher (in the case of Google’s search engine) or attract and maintain a large audience (in the case of Facebook) in order to sustain their various businesses.
So in essence, Big Data is the result of our activities. If no one uses Google’s search they won’t be able to give you better search results. In fact, they wouldn’t even have content to rank in the first place if you don’t create web pages. This means that they wouldn’t be what they are without us. If in doubt, check the stories of AOL and other entities which used to be choice destinations online just a few years back.
They know this and that is why they’ll do everything to keep us happy. They know that they can’t compel us to create content. They must make us want to do it. That is why it is such an open field. Newcomers are getting a piece of the pie as they provide us another avenue (or venue) for our content. Think Pinterest, for example, and you’ll get the idea.
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