You can bet that Big Data can help your business achieve a number of goals. It can help you cut down costs, develop better products, target your customers better and so on. However, it is important that you also bear in mind that it is "unlikely to realize" every benefit possible with it -- At least, NOT at the very beginning.
Thomas H. Davenport (a guest contributor at WSJ.com) stresses the importance of deciding what your business or organization really wants from Big Data before you set sail. He believes it is a very important question because it will determine a number of things that are critical to successful implementation. Read these valid points here...
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