Small Businesses To Enjoy The Convergence Of Big Data And SaaS In 2013

It's a fact that many mid to large-sized businesses have experienced increased productivity thanks to the use of Big Data and Saas (Software as a service) applications. Marketing teams, for example, are able to access huge amounts of data that help them gain valuable insights on their customers' behaviors on their sites and how they interact with their products/services.

However, most small businesses have NOT usually been able to experience benefits like this. In other words, they hear a lot about Big Data, but can only imagine how much better their businesses would be if only they could implement Big Data analysis as effectively in their businesses.

Chris Luo (VP, Marketing at FiveStars -- Previously with Facebook and then Google Adwords) believes that 2013 will witness a change -- Small businesses will benefit from the convergence of Big Data and Saas.

This would be in spite of the fact that there are a number of challenges that stand in their way. But to keep things in perspective, he believes that the impact on small businesses will be different from what enterprises have experienced so far in a few key areas...  Read further on these key areas here...